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The Event
An annual sponsored splash attended by thousands of mums and their babies and children. Splashathon takes place at pools and leisure centres across the UK.
Sponsorship opportunities for 2005 are now available.
Objectives
- To raise awareness of the Huggies® Little Swimmers® brand amongst a key target audience
- To product sample with a captive audience
- To use the event as a platform to develop relationships with pools and leisure centres to stock the product
Mechanics
- An integrated logo used on promotional materials
- Prizes for participants
- A high profile PR campaign - regional newspapers, radio, trade press, parenting press
Results
- Distribution of over 123,000 pieces of promotional materials
- Sampling of over 8,000 Huggies® Little Swimmers®
- PR campaign reached 17 million circulation
- 75% of the coverage carried Huggies key messages
- 158 press articles promoted the event
- 78 radio interviews promoted the event
Examples of some media coverage achieved for Tommy's Splashathon 2003
Mother & Baby |
Prima Baby |
Primary Times |
Derby Telegraph |
Find out more ...
To find out more about sponsorship opportunities please get in touch with Tommy's corporate team on 020 7398 3420 or by email to bwicksteed@tommys.org or kwint@tommys.org.