  |
 |
The Parent Friendly Awards is a national initiative for parents-to-be and parents across the UK to vote for businesses who provide excellent products and services for young families. This high profile award is for companies determined to achieve a competitive advantage in their sectors and fulfils our remit to ensure women have a healthy, stress free pregnancy.
This initiative consists of three elements:
- Over 3 million voting forms distributed through high street retailers either in-store or by direct mail to customers
- High profile three-month media campaign in the national, regional and parenting press
- Awards ceremony with celebrity hosts and award presenters
The Parent Friendly Awards has been sponsored by Huggies Club for the
last 9 years and has provided The Club with a platform from which to heighten
brand awareness and achieve advantage in a very competitive marketplace.
It has also provided Huggies with the opportunity of promoting their brand
above all others as one which is committed to parenting issues and reaching
a huge section of their target audience, parents-to-be and parents with
young children.
"Our long-term partnership with Tommy's has enhanced
both the Huggies brand and our Club which is the sponsor of the Parent
Friendly Awards. This has been amplified through the level of positive
media coverage our joint activities generate. Huggies Club aims to connect
and support parents by providing them with information on all aspects
of parenting and is therefore committed to supporting parent friendliness
in the UK."
Sarah Langan, European Marketing Manager, Kimberly Clark.